Skinny Bars

Skinny Bars, a popular nationwide snack brand known for their reduced-calorie chocolate bars, launched the Skinny Raw range as a more natural alternative to their core products.

The Visual Identity

Positioned in a different in-store location from the original range, the design needed to sit confidently within the natural snack bar sector. Bold, bright colours were used to stand out on shelf, while playful illustrations reinforced the friendly, approachable personality that Skinny Bars consumers already know and love.

Launch Campaign

Moving away from their signature chocolate bars, the Skinny Raw range introduced a cold-pressed fruit and nut recipe as a more natural alternative. This new recipe inspired the “pressed to impress” launch campaign.