May Contain Nuts

As a pop-up service offering coffee, macarons, baked goods, and charcuterie boards at some of London’s most sought-after events and photoshoots, the brand called for an identity that felt fresh, urban and playful.

The Visual Identity

A custom, spray-painted logo gives the brand a distinctive edge, setting it apart from the pastel hues and delicate banding that have come to define macaron and patisserie brands.

This spray-painted detail pays homage to the company’s early days, producing branded macarons for renowned fashion houses and television studios using stencils and edible inks. This aesthetic reconnects the brand to its humble beginnings, which started in the kitchen of the founder’s East London apartment.

Images: @maycontainnutsltd Instagram