Bulk Powders Protein Flapjack

The sports supplement brand, Bulk Powders, required a packaging refresh for their protein flapjack range. The recipe had recently been improved, shifting the product from a functional, no-frills protein source favoured mainly by serious bodybuilders and athletes to a more indulgent, flavour-driven snack designed for all gym-goers seeking a high-protein snack.

Collaborations

Close collaboration with the product team at Bulk Powders ensured the new packaging design captured the essence of the new recipe. We also worked with the manufacturers to select a matte, paper-like foil that gave the product a warm, straight-from-the-bakery feel without compromising the shelf-life.

Art Direction

The Art Direction and food styling on the product shoot focused on bringing the recipes to life. Explosions of chocolate and indulgent syrup drips reinforced the message that, whilst high in protein, these flapjacks are every bit as delicious and indulgent as a treat.

A Successful Relaunch

Loved by customers, influencers, and athletes alike, the recipe and packaging refresh proved so successful that two new flavours were soon added to the range. 
The flapjacks went on to become one of the brand’s most successful product launches in recent years.